Many chiropractors build their businesses through word of mouth, referrals and networking. To be realistic, there’s no replacement for this gorilla marketing that is the keystone to local businesses. The question is: are you leaving a piece of the pie on the table by not utilizing your online resources? The answer: a resounding YES.
“According to Mintel flagship report American Lifestyles 2015, a comprehensive look at American consumerism, 69 percent of Americans seek out advice and opinions on goods and services before purchasing. Of those who seek out advice, they are equally likely to visit user review sites or independent review sites before making a purchase (70 percent), while 57 percent use social media networks for recommendations.”
This means nearly 70 percent of the market is up for grabs before they make a final decision. Why not give them more reasons to choose you?
These statistics represent a huge opportunity to catch consumers online during their information seeking and give them more information and persuasion about your practice and BUILD YOUR LIST.
What does it mean to build your list?
What is your main goal for utilizing an online approach? This is the first question you must have yourself when diving into the world on online marketing and capturing leads.
- Firstly, you need to identify your audience. Who is your target market?
- Secondly, state their problem.
- Thirdly, uncover their solution.
- Promise a result
Online marketing should be a cohesive approach, but ultimately building your email list should be your #1 focus with your online marketing. Growing engagement, reach, followers and fans are tools to create a valued online experience and drive consumers to your business. Emails, although many clutter our inboxes, serve as the highest ROI (return on investment) of any other marketing form. In other words, the larger your email database of legitimate leads, the more opportunity to grow your business quickly and effectively.
“Email marketing yields an average 4,300% ROI for businesses in the United States. July 2, 2015.”
Hubspot recently wrote an article that stated that 96% of visitors that come to your site are not ready to buy. They are coming to your site for more information about what you can offer and how you can help them.
It’s your turn! Start building your list and start watching your sales grow.