More About Kelly

I currently live in Greensboro, NC.  I certainly don’t claim to be a southerner, but I love that I get to call this place home.  From my perspective, it’s the perfect place to raise my two girls.  I moved to Greensboro in 2005 after finishing up an illustrious tennis career. I feel that I can claim the status of “illustrious” because I worked quite hard at it and my hard work payed off.  I was ranked #1 in the country in every junior age division I played growing up.  I then went on to play two years at Duke ranking as high as #1 in the country in NCAA’s before I competed on the WTA Tour.  I traveled the globe to pursue my dream and played all four Majors.

I value my tennis experiences because it gave me great perspective to differentiate myself and continue to adapt to get better.  So… I went back to Duke and finished my degree in Sociology and found a new passion for creativity, design and marketing.  It was tough, at first, navigating being in the business arena.  I was used to being the best at something and I found myself at the bottom of the food chain taking in every piece of information I could find.  To be honest, I loved it.  Not so much being on the bottom, but I love learning more about new ways of doing things.  I found a passion for telling a brand’s personal story and ultimately how that impacts their sales.  During my first internship, I learned amazing things about converting people online through design, placement and strategy.

Social media was on the rise when I started and I became engulfed in educating myself on the different platforms.  I find it most interesting how marketing has truly taken a turn from traditional marketing standards to a free and fun environment where as a business you MUST engage and relate to your customer both online and offline.

My goal in our content and offerings is to help you identify who you are as a brand and how that can translate online to engage with your current and future customers.