I currently live in Greensboro, NC. I certainly don’t claim to be a southerner, but I love that I get to call this place home. From my perspective, it’s the perfect place to raise my two girls. I moved to Greensboro in 2005 after finishing up an illustrious tennis career. I feel that I can claim the status of “illustrious” because I worked quite hard at it and my hard work payed off. I was ranked #1 in the country in every junior age division I played growing up. I then went on to play two years at Duke ranking as high as #1 in the country in NCAA’s before I competed on the WTA Tour. I traveled the globe to pursue my dream and played all four Majors.
I value my tennis experiences because it gave me great perspective to differentiate myself and continue to adapt to get better. So… I went back to Duke and finished my degree in Sociology and found a new passion for creativity, design and marketing. It was tough, at first, navigating being in the business arena. I was used to being the best at something and I found myself at the bottom of the food chain taking in every piece of information I could find. To be honest, I loved it. Not so much being on the bottom, but I love learning more about new ways of doing things. I found a passion for telling a brand’s personal story and ultimately how that impacts their sales. During my first internship, I learned amazing things about converting people online through design, placement and strategy.
Social media was on the rise when I started and I became engulfed in educating myself on the different platforms. I find it most interesting how marketing has truly taken a turn from traditional marketing standards to a free and fun environment where as a business you MUST engage and relate to your customer both online and offline.
My goal in our content and offerings is to help you identify who you are as a brand and how that can translate online to engage with your current and future customers.