Fitness Holdings LLC has 10 clubs with the goals to drive in more memberships during the summer months.  Summer months are notoriously slower in this industry.  This promotion was geared at getting them in at the end of summer to entice them to stay for the fall and winter season.

The “WHY”:

The purpose of this Facebook video ad campaign was to acquire 125 door swings for 10 fitness clubs with this promotion.

The Promotion:

A limited time free summer guest pass.

The Campaign:

•  Video view campaign targeted to competitor’s gyms and fitness and wellness interest excluding all current members.
• Retargeting campaign sent to all those who went to landing page and did not opt in.

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The Results:

The video campaign for Crunch Fitness was used to acquire 125 door swings for 10 fitness clubs It was targeted to competitor gyms and fitness and wellness interest excluding all current members. It was then retargeted to those who landed on the page but didn’t opt in. This promotion would give participants and free summer guest pass. The campaign ran from August 12-28. It reached 242,000 people and produced 334 leads.